Who it was for: AECOM New York City Metro region
Objective: Highlight well known projects in the city that the public may not know AECOM’s involvement in.
Concept: Celebrates the World Trade Center transit hub, which increases transit connectivity for Lower Manhattan and livens up the morning commute with the architecture of Santiago Calatrava, turning the “daily grind” into the “daily grand.”
What I did: Wrote/edited copy alternatives.
Status: Creative completed 2018.
Jacob Herson 