Who it was for: AECOM Sports team
Objective: Highlight AECOM’s work on Golden 1 Center, home of the NBA Sacramento Kings, the world’s first LEED Platinum certified arena, a uniquely open indoor-outdoor venue, and the catalyst for a downtown renaissance.
Concept: Share five features each in the categories of “fans,” “city,” and “planet” in the form of quotes from project team members, Kings executives, and third party experts in a visually engaging “card” format. Use basketball lingo like “slash to the hoop” (in reference to reducing the carbon footprint) to engage the user.
What I did: Ideated, wrote, and produced this piece in collaboration with the project team, a graphic designer, and a web developer.
Status: Published 2016.
Jacob Herson 